
In 2014 BEARAXE partnered with Antonio Contreras to open Domestique Cycles Los Angeles. This business would be more than simply a bike shop, it would be a community hub for all lovers of cycling, offering the best in customer experience through excellent service, products and most importantly community building.
The shop incorporates some unique features apart from your average bike shop that aid in leveraging the community feel and create an environment that feels more like a local hot spot rather than a bike shop. The Mini Café, Spin classes, Private label coffee and many more intimate details came together to create this truly unique local gem.
BUSINESS DEVELOPMENT - CONSUMER EXPERIENCE DESIGN - BRAND DEVELOPMENT - SOFT GOODS DESIGN






